Practice 01
Product strategy
Decide what to build, who it's for, and how it will make money.
- Market and competitor research
- Business model and unit economics
- Go-to-market strategy
- Product roadmap and first-release scope
Strategy · Software · Istanbul
The strategy and the software, from one team.
Deep Node Studios is a product strategy and software development studio in Istanbul. We help funded startups and established companies decide what to build, then we build it: market research, business model and go-to-market strategy, then web, mobile, cloud and AI development.
What we do
Two practices. One team.
Strategy decides what to build. Development builds it. With both in one team, nothing gets lost in the handover.
Practice 02
Software development
Turn the plan into production-grade software.
- Web applications
- Mobile apps for iOS and Android
- Cloud and infrastructure
- AI features and integrations
Where you are
Where are you starting from?
Most projects start in one of four places. Each one has a different first step.
01
“We have an idea, but we don’t know if it’s a business.”
We research the market, test the business model and tell you whether it is worth building.
02
“We know what to build. We need a team to build it.”
We agree the scope in writing, then build it production-grade.
03
“We’re launching a new product or entering a new market.”
Market research, positioning and a launch plan, then the product itself.
04
“Our product exists, but it’s stuck.”
Growth has stalled or the code can’t keep up. We find out which, then fix it.
Why one team
Why strategy and build belong in one team.
The plan is written by the people who will build it.
No strategy deck that engineering can’t deliver. No build that ignores the market.
We’ll tell you if you shouldn’t build.
Sometimes the right answer is a smaller product, a different market, or not yet. You’ll hear it from us before you pay for a build.
You work with the people doing the work.
No juniors, no handoffs, one accountable point of contact. When a project needs a specialist, we bring in people we’ve worked with before.
How we work
How a project runs.
A clear scope before any larger commitment. No open-ended retainers dressed up as progress.
01
Tell us where you are.
One paragraph is enough. A real person replies within one working day.
02
Agree the scope in writing.
We start with a scoped first phase. You get clear deliverables and a budget before any larger commitment.
03
Strategy, then build.
Research and planning decide what gets built. Then the same team builds it, production-grade.
04
Launch, then keep going.
After launch we can stay on as technical leadership or advisors, or hand the product over to your own team.
FAQ
Questions clients ask first.
What is Deep Node Studios?
Deep Node Studios is a product strategy and software development studio in Istanbul, Türkiye. We help companies decide what to build, who it is for and how it will make money, and then we build it: web and mobile applications, cloud infrastructure and AI features. We work in English and Turkish.
How much does it cost?
Project sizes vary too much for a price list. Before any larger commitment you get a written scope, deliverables and budget. Most work is fixed-price against that scope; fractional CTO work runs as a monthly retainer and advisory by the hour. If we cannot do something well within your budget, we reduce the scope rather than the quality. For market reference, our 2026 cost guide on the blog lists typical Istanbul price ranges by project type.
How long does a project take?
It depends on the scope. A strategy engagement is measured in weeks; a first product release usually takes longer. You get the timeline in writing, alongside the scope and budget, before any larger commitment.
Can we hire you for strategy only?
Yes. Many engagements end with the plan. If you build with another team, the plan is written so they can use it.
Contact
Tell us about your project.
One paragraph is plenty. A real person replies within one working day.