Blog
Thoughts on product strategy, engineering, and building things that last.
Building Software in Türkiye: A Guide for International Companies (2026)
Rates, talent, time zone, contracts and risks when you build software with a team in Türkiye, compared with Poland, Romania, Ukraine and India.
Read more →How Much Does Product Strategy Cost? Market Research, Business Model and Go-to-Market (2026)
What a product strategy engagement includes, 2026 price ranges for Istanbul and international benchmarks, and what makes it cost more or less.
Read more →How Much Does Software Development Cost in Istanbul? (2026 Price Guide)
2026 market price ranges for websites, web apps, mobile apps and AI features built in Istanbul, with the formula behind them and what moves the number.
Read more →Commodity vs. Value-Based Pricing: AI Just Erased One Side of the Line
AI made the work cheap and the judgment expensive. Whether you buy services or price your own, the commodity-versus-value choice decides your 2026 margin.
Read more →Building Was Never Your Problem. Selling Is.
You can ship anything. You've never sold anything. Where your first ten customers actually come from, and why a funnel won't get them there.
Read more →Three Great Investor Calls, Then Silence. Here's What's Really Happening.
A great first call is the baseline, not a signal. Why investors go quiet, what the soft no actually means, and how to build the one thing that brings them back.
Read more →Vibe Coding Made Building Cheap. The Pre-Seed Bar Doubled.
AI coding tools dropped MVP costs from $150,000 to under $1,000. Pre-seed investors didn't get easier; they doubled the bar. Here's what counts now.
Read more →The 4 Questions That Kill 80% of Startup Ideas (Before Writing a Line of Code)
Before you spend $40K on an MVP, ask these four questions. Most startup ideas fail at least one. Better to find out now than after you've shipped.
Read more →Growth Isn't a Department. It's an Architecture Decision.
Most founders hire a head of growth after launch. By then it's too late. Growth loops have to be designed into the product, not bolted on.
Read more →400+ Startup Postmortems. Same $40K Mistake. Every Time.
CB Insights analyzed 400+ failed startups. The #1 killer wasn't bad code — it was building before validating. Here's the pattern, and a $0 fix.
Read more →Dev Agency vs. Product Studio vs. CTO: The $50K Decision Nobody Explains
You need something built. Three options, three different costs in money, time, equity, and control. Here's the honest breakdown.
Read more →Your MVP Is a Waste of Money (Here's What to Build Instead)
Most founders burn $40K+ on MVPs nobody wants. Here's the 1-week test that kills bad ideas before they cost you.
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