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Thoughts on product strategy, engineering, and building things that last.
The 4 Questions That Kill 80% of Startup Ideas (Before Writing a Line of Code)
Before you spend $40K on an MVP, ask these four questions. Most startup ideas fail at least one. Better to find out now than after you've shipped.
Read more →Growth Isn't a Department. It's an Architecture Decision.
Most founders hire a head of growth after launch. By then it's too late. Growth loops have to be designed into the product, not bolted on.
Read more →400+ Startup Postmortems. Same $40K Mistake. Every Time.
CB Insights analyzed 400+ failed startups. The #1 killer wasn't bad code — it was building before validating. Here's the pattern, and a $0 fix.
Read more →Dev Agency vs. Product Studio vs. CTO: The $50K Decision Nobody Explains
You need something built. Three options, three different costs in money, time, equity, and control. Here's the honest breakdown.
Read more →Your MVP Is a Waste of Money (Here's What to Build Instead)
Most founders burn $40K+ on MVPs nobody wants. Here's the 1-week test that kills bad ideas before they cost you.
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